Tiffany Cheung, 2015, Geosciences
As a multimedia communications intern at Climate Central, a non-partisan climate research and journalism organization, I worked on a number of projects supporting the organization’s research and media outreach programs. One such project was to develop an online portal for Professor Jorge Sarmiento’s Southern Ocean Project, “Unlocking the Mysteries of the Southern Ocean,” using a storyboard layout. This portal will engage the public about the importance of the Southern Ocean, while furthering interest in its related current scientific research. I also researched various media sources to evaluate public perception of the role of climate change in extreme weather events, such as the 2013 Australia Heat Wave, as part of Climate Central’s new “World Weather Attribution” project. Furthermore, I examined media coverage of the organization’s work on a daily basis, coverage which ranged from weather broadcasts in local television markets to climate research reports published in national outlets. From my internship experience, I learned the importance of science communication, particularly in furthering public awareness of today’s climate research. I will continue my work at Climate Central as a media analyst during the school year, tracking media coverage, aiding with press releases, and monitoring the progress of Climate Central’s “Climate Matters” program with local broadcast meteorologists.