Ellen Scott-Young ’20
New Solar Product Market Research and Launch
Certificate(s): Environmental Studies
As a business development intern, my primary objective was to develop a go-to-market strategy for BoxPower’s new solar product, which is
a smaller version of the company’s original solar microgrid product. I conducted market research to understand if this new product would be successful, investigating possible customer verticals and creating compelling value propositions. In addition to strategy development, I also helped increase the company brand name through social media management, writing accelerator-fund applications, and shooting pitch videos. Working in green technology was incredibly rewarding and reaffirmed my dedication to an environmentally conscious career. I am now looking into pursuing consulting, an MBA or a career in the energy sector.
New Energy Future
BoxPower Inc.- Grass Valley, California
Anderson Barkow, Co-Founder and Vice President of Finance, BoxPower Inc.; Angelo Campus, Founder and CEO, BoxPower Inc.