Ellen Scott-Young ’20

Major

Anthropology

Project Title

New Solar Product Market Research and Launch

Presentation Link

View Ellen's Presentation

Certificate(s): Environmental Studies

As a business development intern, my primary objective was to develop a go-to-market strategy for BoxPower’s new solar product, which is
a smaller version of the company’s original solar microgrid product. I conducted market research to understand if this new product would be successful, investigating possible customer verticals and creating compelling value propositions. In addition to strategy development, I also helped increase the company brand name through social media management, writing accelerator-fund applications, and shooting pitch videos. Working in green technology was incredibly rewarding and reaffirmed my dedication to an environmentally conscious career. I am now looking into pursuing consulting, an MBA or a career in the energy sector.

 



Internship Year

2019

Project Category

New Energy Future

Organization(s)

BoxPower Inc.- Grass Valley, California

Mentor(s)

Anderson Barkow, Co-Founder and Vice President of Finance, BoxPower Inc.; Angelo Campus, Founder and CEO, BoxPower Inc.