Benjamin Weisman, 2011, Woodrow Wilson School

I worked on an IWMI-wide research project entitled “Marketing Scientific Information: Assessing the effectiveness of how the scientific information is packaged, distributed, and promoted. “We evaluated the effectiveness of several Ethiopia/East Africa-specific  Agricultural Water Management products (conferences, policy briefs, conference proceedings, and the IWMI website) through personal interviews with several beneficiaries of the products, and worked with  Princeton interns in the India office to finalize an evaluation methodology and generate universal lessons on scientific communication for policy.