Ashley Teng ’23

Major

Computer Science

Project Title

Business Development and Marketing for the SSF Hub

Presentation Link

View Ashley 's Presentation

I helped the small-scale fisheries (SSF) team build an online community for the Small-Scale Fisheries Resource and Collaboration Hub (SSF Hub), a space where fishers, fish workers and others involved in fishing communities can exchange ideas. I focused on enhancing the SSF team’s business development and marketing strategies to expand our impact and strengthen our online presence. My projects included conducting key messaging research on potential partners, developing all team communications packets, and leading more than four outreach campaigns with SSF team partners to drive user engagement with the Hub. I also led the outreach and training project for which I designed a visual guide to train people in using the site’s features to help them structure conversations when introducing the Hub. Furthermore, I kept in mind the prevalent device choice of mobile phones in fishing communities and improved the Hub by designing new pages, giving feedback on the mobile view of the site, and researching data analytics best practices. My rewarding experience widened my vision and gave me skills to better assess the community impact of my future work.



Internship Year

2021

Project Category

Food Systems, Water And Human Health

Organization(s)

Environmental Defense Fund (EDF)

Mentor(s)

Pamela Ruiter, Senior Manager, SSF Initiatives, EDF