Jacob Jackson ’14
Communicating TerraCycle’s Message
During my internship at TerraCycle in Trenton, New Jersey, I was given the opportunity to work on several projects that dealt with the way TerraCycle communicated their core messages. As an introduction to the way that TerraCycle spread the message of environmental stewardship, I edited lesson plans that TerraCycle developed with the Cloud Institute for Sustainability Education by ensuring that each lesson plan was flushed out and was suitable for the intended ages. I also researched the environmental harms of mining for precious metals and gems in order to create the web pages and physical material for a recycling program for old jewelry. Finally, I helped lead an initiative to boost TerraCycle’s social media presence. Two other interns and I organized the rest of the interns to comment on blogs and to better utilize Twitter by finding interesting articles, blog posts, and other materials that members of the green community would find informative and enjoyable. Through these projects, I attained a greater understanding of how to utilize these various forms of communication, and I look forward to continuing to engage others about sustainability.
TerraCycle, New Jersey
Richard Perl, TerraCycle