The film "Beyond Fordlândia," an environmental account of Henry Ford's Amazon experience decades after its failure, will be screened at 4:30 p.m. Tuesday, April 10, in the Friend Center, Room 101. A Q&A with director Marcos Colón will follow the film. This event is part of the April 8-15 Princeton Environmental Film Festival co-sponsored by the Princeton Environmental Institute.
Summary: The film begins in 1927 when the Ford Motor Company attempted to establish rubber plantations on the Tapajós River, a primary tributary of the Amazon. This film addresses the recent transition from failed rubber to successful soybean cultivation for export, and its implication for land usage. The film explores questions such as the ecological implications of this venture 90 years later, how Fordlândia foreshadows today's destruction of the rainforest, and the lessons to be learned from ecological experimentation and the Fordlândia experience in particular.